Lyko is a fast-growing beauty retailer with over 30 stores across the Nordics and a booming e-commerce platform. With a high volume of applications—often more than 100 per open position—Lyko faced challenges managing their recruitment process. Their solution? Jobylon’s Applicant Tracking System (ATS), which helped simplify recruitment and improve the candidate experience.
| LYKO AT A GLANCE | |
| Industry: | Retail |
| Headquarters: | Vansbro, Sweden |
| Employees: | 900 |
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Countries active: |
8 |
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Lyko is one of the Nordics' largest retailers in professional hair care and beauty. In total, they offer 55,000 products from more than 1,000 brands, including their own private label. |
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Leaders in recruitment innovation
Lyko has always been at the forefront of recruitment innovation. Years ago, they shifted away from traditional CVs and cover letters, and opted instead to use screening questions and tests. A choice that better suited their target audience and helped them make better hiring decisions.
As a company that values adaptability and continual improvement, Lyko needed an ATS that was flexible and could evolve with their unique approach to recruitment. By choosing Jobylon, Lyko found partners in innovation and a platform that supports their mission to put employees at the heart of their business.
Video screening feature: A game changer
One feature that has supported Lyko's unique recruitment process is Jobylon’s video screening tool. It’s not always clear what candidates should include in a CV. By using direct screening questions, Lyko can be clear about what they’re looking for, helping them get the information they need to make better hires.
And by using video, applicants can present themselves in a medium that highlights their personality and fits the tech savviness of Lyko’s target audience. This approach also gives candidates a comfortable and engaging way to showcase their skills and experience in a way that traditional CVs can’t provide.
Regional Manager Sofie Stenlund praises Jobylon's video screening feature as the “absolute best thing that’s happened” with the recruiting platform. Even candidates appreciate the tool. Sales representative Vlada Ostepenko shared, “Instead of using a CV and personal letter, I filled out a Q&A form. I had to reshoot a lot of videos, but I loved it—it was a great way to stand out.”
Improving candidate experience with Trustcruit integration
Lyko places high value on candidate experience, understanding how important first impressions can be in recruitment. They are committed to ensuring candidates feel valued from the start. To measure and improve candidate experience, Lyko integrated Trustcruit, a recruitment survey tool, with Jobylon’s ATS.
“Our Trustcruit candidate experience survey just keeps improving since we moved to Jobylon.”
- Michaela Pettersson, HR Administrator, Lyko
The integration allows Lyko to gather feedback from candidates at any recruitment stage and helps them make data-driven decisions to improve their recruitment processes. Since implementing Trustcruit, Lyko’s candidate Net Promoter Score (cNPS) has consistently increased. The feedback they get from Trustcruit allows Lyko to tweak their recruitment process in Jobylon’s ATS and deliver a better experience for applicants.
“That I don't even remember the implementation says a lot about the great experience.”
- Karin Erjeby, Talent Acquisition Manager, Lyko
Smooth implementation and ongoing collaboration
Previously, Lyko's hiring managers struggled with how time-consuming recruitment was, particularly screening at the volumes that comes with being a popular retailer. They needed a system that could help them efficiently, and accurately, screen applicants. But now, they are enjoying the simplicity and efficiency of Jobylon’s platform.
The transition from their old ATS to Jobylon's was seamless. Karin Erjeby, Talent Acquisition Manager, shared, “I don’t even remember the implementation—it was an incredibly smooth journey.” What sets Jobylon apart for Lyko is not just the technology but the close collaboration.
“Everyone I’ve met at Jobylon has worked hard and is passionate about developing the industry,” noted Erjeby. “Whether it’s customer success or the founder, they want to push development and listen to and learn from the best in the industry.”
Results and benefits
Implementing Jobylon's ATS has provided Lyko with several key benefits:
- Simplified recruitment with an easy-to-use ATS
- Enhanced candidate experience through video screening and Trustcruit integration
- Smooth implementation and strong collaboration with Jobylon
Conclusion
Since switching to Jobylon, Lyko has made significant strides in improving their recruitment process, making it easier, faster, and more effective. From video screening to integrating Trustcruit, the close collaboration with Jobylon has empowered Lyko’s HR team to focus on finding the right candidates and improving the overall candidate experience.
Learn how other companies tackled their hiring challenges with Jobylon's user-friendly recruitment software by exploring more customer stories. You can also book a demo to see the software in action and discuss how Jobylon can address your hiring needs!
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